Overview

What is the Wisconsin Nutrition Incentive Network (WINI)?:

WINI was formed in 2023 to bring together key players and communities from across Wisconsin committed to expanding access to healthy foods by growing nutrition incentive programs at all levels.

What are nutrition incentives? Nutrition incentives provide financial incentives, like bonus dollars or discounts, to encourage consumers, such as people with limited resources, often FoodShare/SNAP members, to buy more fruits and vegetables. 

Common names for nutrition incentive programs:

• Healthy food incentives
• Market Match
• Double Up Food Bucks
• Double Dollars

Nutrition incentives improve health by focusing on the foods most lacking in American diets, and improving fresh food access. (1)

Nutrition incentives improve the local food system by increasing spending at farmers markets and neighboring businesses. (2)

(1) USDA fns.usda.gov/snap/healthy-incentives (2) Nutrition Incentive Network 2024 Impact Report

Introducing Double Up Food Bucks Wisconsin:

Double Up Food Bucks Wisconsin, commonly called Double Up WI, is a Wisconsin state-wide nutrition incentive network. Launched in 2026 by partners of WINI, Double Up WI helps FoodShare members bring home more healthy food while supporting Wisconsin farmers. When you use your FoodShare (SNAP, EBT, food stamps) card at participating locations, you can receive matching funds of up to $20 per week to spend on eligible fruits and vegetables.

Get Involved and Resources:

Check out these resources for FoodShare members, farmers markets, public health agencies, grocery stores, and community-based organizations to be part of expanding nutrition incentive programs in Wisconsin.