Wisconsin Nutrition Incentive Network (WINI)

WINI collaborates across Wisconsin to support and unify nutrition incentive programs; and improve access to nutritious, culturally-relevant food for all communities in our state.

Join the movement to improve health and well-being in your community by getting involved with the Wisconsin Nutrition Incentive Network.

2026 Toolkit

Table of Contents

Overview

Objectives

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Overview

What is the Wisconsin Nutrition Incentive Network (WINI)?:

WINI was formed in 2023 to bring together key players and communities from across Wisconsin committed to expanding access to healthy foods by growing nutrition incentive programs at all levels.

Educational graphic defining nutrition incentives as financial benefits, such as bonus dollars or discounts, that help people with limited resources, including SNAP participants, buy more fruits and vegetables. It lists common terms like healthy food incentives, market match, Double Up Food Bucks, and Double Dollars. The graphic explains that these programs improve health by increasing access to nutritious foods and strengthen local food systems by boosting spending at farmers markets and neighborhood businesses.

(1) USDA fns.usda.gov/snap/healthy-incentives (2) Nutrition Incentive Network 2024 Impact Report

Who is Involved?

WINI Steering Committee
Name	Organization
Stef Bugasch (Chair)	Department of Health Services, Chronic Disease Prevention Program( CDPP)
Kelly Hammond	UW-Madison Division of Extension
Meliss Haack	Central Wisconsin Farmers Market Association (CWFMC)/ Wood County
Sue Hjelsand	American Heart Association
Nina Comiskey	Community Action Coalition (CAC)
Edna Ely-Ledesma	UW-Madison, Farm2Facts
Kelli Stader	Department of Health Services, Chronic Disease Prevention Program( CDPP)
Matt Stienstra	Feeding American Eastern Wisconsin (FAEW)
Brianna DeNamur	Department of Health Services, Chronic Disease Prevention Program( CDPP)
Sandy Tarter	Extension Eau Claire County
Emily	Rock County Public Health

WINI coalition includes representatives from various sectors, including farmers markets, co-ops, grocery stores, non-profits, government agencies, advocacy groups, higher education, local food organizations, and the community itself.

Our Goal:

WINI collaborates to support, expand, and unify nutrition incentive programs across Wisconsin to ensure everyone has access to nutritious, culturally relevant food.

Objectives

Expand access to fruits and vegetables for SNAP-eligible, low-income, and priority communities across Wisconsin by:

Organizing collaborative efforts to support and fund local, regional, and statewide nutrition incentive programs

Implementing the statewide Double Up Food Bucks Wisconsin program, under the guidance of Act 201

Securing a diverse portfolio of funding, including but not limited to, federal grant sources such as GusNIP-NI

Increasing local food purchasing through increased SNAP/EBT and nutrition incentive sales, thereby improving local food economies

Incorporating nutrition incentive programming within Wisconsin’s broader Food is Medicine movement and other aligned initiatives

What’s New in 2026?

Launch of Double Up Food Bucks WI! Website coming soon

Overview of Double Up Food Bucks Wisconsin, a statewide nutrition incentive program. The program is a 12-month pilot running from February 2026 to January 2027. It is funded through the Wisconsin Healthy Food Incentive Program under Act 201 and administered by DHS. Eligible sites prioritize low-income and rural access and existing incentive programs. SNAP participants can receive up to 20 dollars per week in incentives at participating locations. The program includes about 65 sites across 60 counties, including farmers markets, co-ops, local grocery stores, and online grocery box options.

Timeline graphic explaining the development of Double Up Food Bucks Wisconsin. Key milestones include: December 2023 collaboration between WINI and the American Heart Association; March 2024 passage of Act 201 requiring the Wisconsin Department of Health Services (DHS) to administer the program; Summer 2024 denial of federal GusNIP funding; December 2024 release of a request for applications; June 2025 approval of funding for Double Up Food Bucks Wisconsin; and February 2026 launch of a 12-month pilot. Future goals include building trust in year one, expanding funding and reach in years two through four, and establishing a permanent program to increase access to fruits and vegetables and support local growers.

Get Involved

Be part of expanding access to healthy food in Wisconsin

"I'm running a market"

WINI Toolkit 2026 (English, Spanish, Hmoob)

WINI Nutrition Incentive Full Toolkit

Helpful sites:

Wisconsin Farmers Market Association Resources

Double Up Food Bucks website (coming soon)

DHS WIC and FMNP webpage

WINI Reports:

These are pre-existing electronic documents and are not accessible. PDFs are intended for print. To request an accessible version or a reasonable accommodation due to disability, please email emily.latham@wisc.edu.

2023 Road to Gus NIP

2024 Nutrition Incentive Report

"I'm a shopper"

Find a Double Up Food Bucks site near you! – link coming soon!

Find Farmers Markets Near You

Apply for FoodShare

Join Us

Are you interested in learning more about Nutrition Incentives? Join WINI! Our network includes everyone from market managers, community organizers, local nonprofits, to farmers! Fill out this form to be added to our mailing list.

Come to our bi-monthly virtual meetings to learn more: