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Working Together for a
Healthier Wisconsin


A group of multigenerational people smiling and laughing together outside


Health & Well-Being Institute Focus Areas

Wooden box full of homegrown produce Top view of fresh organic vegetables in a wooden box. Box full of homegrown produce
Hospital, medical and hands of doctor with stethoscope for professional cardiology exam closeup.
Two mature older women friends doing exercises together
Cheerful black woman with friend at home
Mid adult women embracing in a group therapy
A woman smiling in a field

About the Health and Well-Being Institute

We support healthier lives by working with and for the people, communities, and Tribal nations of Wisconsin to build relationships, facilitate learning, and pursue data-informed and culturally-based strategies. 

Imagine a Wisconsin where every community thrives, supported by access to the research, resources and programming of the University of Wisconsin. That’s the Wisconsin Idea, embodied in the Health & Well-Being Institute of the University of Wisconsin-Madison Division of Extension. 

We work with community partners to catalyze positive change in Wisconsin communities through evidence-informed programs to promote health and well-being. Rooted in both urban and rural communities, we’re working together to help solve the state’s most pressing well-being needs and to ensure that all Wisconsinites have the opportunity to live stronger, healthier lives.

Multigenerational friends with different ethnicity having fun at house rooftop

Healthy People

We provide community-based education to increase knowledge, skills, and confidence in health-promoting activities. 

Healthy Communities

We partner with community-based organizations to identify needs, strengths and solutions that go beyond the individual to address organizational and community factors that influence health.

Engaging Messages

We use principles of health communications and marketing to share well-being messages with individuals and communities to shift cultural norms and perceptions.

Parents walking with daughters carrying them on piggyback.

Impact

We reach

164k+

Wisconsin individuals each year

Success Stories

Give a Helping Ham: Expanding Access to Local Protein During the Holidays

Give a Helping Ham: Expanding Access to Local Protein During the Holidays

Protein is essential for health and often difficult for families to afford. Pantries in Manitowoc receive few protein donations, and even fewer after the USDA-funded WI Local Food Purchase Assistance Program ended in January. Misfits Homegrown had supplied meat to Grow It Forward through that program for three years, so the funding loss reduced pantry access and farm income.

The Spud Run: Expanding Access to Fresh Local Produce in Northeast Wisconsin

The Spud Run: Expanding Access to Fresh Local Produce in Northeast Wisconsin

As a UW-Madison Extension staff member working to strengthen food security in Door, Kewaunee, and Manitowoc Counties, Laura Apfelbeck is helping pantries connect with local food producers through the USDA-funded WI Local Food Purchase Assistance Program. When that program lost funding in January 2025, many rural pantries were left without a reliable source of local foods.

Glean Manitowoc: Sustainable Food Access & Food Recovery

Glean Manitowoc: Sustainable Food Access & Food Recovery

Now in its third year, Glean Manitowoc continues to bring fresh, local food from the Downtown Manitowoc Farmers Market to community members in need.

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