A group of people smiling and laughing together outside

Working Together for a
Healthier Wisconsin


A group of multigenerational people smiling and laughing together outside


Health & Well-Being Institute Focus Areas

Wooden box full of homegrown produce Top view of fresh organic vegetables in a wooden box. Box full of homegrown produce
Hospital, medical and hands of doctor with stethoscope for professional cardiology exam closeup.
Two mature older women friends doing exercises together
Cheerful black woman with friend at home
Mid adult women embracing in a group therapy
A woman smiling in a field

About the Health and Well-Being Institute

We support healthier lives by working with and for the people, communities, and Tribal nations of Wisconsin to build relationships, facilitate learning, and pursue data-informed and culturally-based strategies. 

Imagine a Wisconsin where every community thrives, supported by access to the research, resources and programming of the University of Wisconsin. That’s the Wisconsin Idea, embodied in the Health & Well-Being Institute of the University of Wisconsin-Madison Division of Extension. 

We work with community partners to catalyze positive change in Wisconsin communities through evidence-informed programs to promote health and well-being. Rooted in both urban and rural communities, we’re working together to help solve the state’s most pressing well-being needs and to ensure that all Wisconsinites have the opportunity to live stronger, healthier lives.

Multigenerational friends with different ethnicity having fun at house rooftop

Healthy People

We provide community-based education to increase knowledge, skills, and confidence in health-promoting activities. 

Healthy Communities

We partner with community-based organizations to identify needs, strengths and solutions that go beyond the individual to address organizational and community factors that influence health.

Engaging Messages

We use principles of health communications and marketing to share well-being messages with individuals and communities to shift cultural norms and perceptions.

Parents walking with daughters carrying them on piggyback.

Impact

We reach

164k+

Wisconsin individuals each year

Success Stories

Glean Manitowoc: Sustainable Food Access & Food Recovery

Glean Manitowoc: Sustainable Food Access & Food Recovery

Now in its third year, Glean Manitowoc continues to bring fresh, local food from the Downtown Manitowoc Farmers Market to community members in need.

The Big Apple Project: Strengthening Local Food Systems Across Northeast Wisconsin

The Big Apple Project: Strengthening Local Food Systems Across Northeast Wisconsin

On a crisp fall morning, workers load bins of apples at the Door County Peninsular Agricultural Research Station (PARS), fruit that in prior years was sold for deer bait because the research station lacked staff, harvesting vests, and bins needed to collect and sort apples for human consumption.

Thriving Together: Empowering Adults Through Nature and Connection, and Self Care in Manitowoc County

Thriving Together: Empowering Adults Through Nature and Connection, and Self Care in Manitowoc County

Early recovery can be an isolating and vulnerable time. In Manitowoc County, people living in sober living homes often face barriers such as limited income, lack of transportation, and few affordable ways to engage in healthy activities. Peer support specialists and recovery coaches, many of whom are also in recovery, take on demanding roles supporting others in crisis and often have little time or resources for self-care.

Support Extension